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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Kreativität"
~subject:"Loyalty"
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Kreativität
Loyalty
Beziehungsmarketing
8
Relationship marketing
8
Customer loyalty
7
Consumer behaviour
5
Konsumentenverhalten
5
Customer satisfaction
4
Kundenzufriedenheit
4
B-to-B-Marketing
3
Business-to-business marketing
3
Corporate Social Responsibility
3
Corporate social responsibility
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Lieferantenmanagement
3
Supplier relationship management
3
Marketing management
2
Marketingmanagement
2
Advertising
1
Advertising agencies
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Advertising industry
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Beschaffung
1
Business ethics
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Business-to-business
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CSR
1
Corporate credibility
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Corporate social marketing
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Creativity
1
Customer experience
1
Customer retention
1
Customer satisfaction model
1
Customer social ties
1
Customer strategy
1
Customers
1
Dienstleistungsqualität
1
Digitalisierung
1
Digitalization
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Digitization
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E-commerce
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Economic ethics
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Electronic Commerce
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Emotion
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Alonso-Garcia, Javier
1
Cuesta-Valiño, Pedro
1
Levin, Elizabeth
1
Núñez-Barriopedro, Estela
1
Pablo-Marti, Federico
1
Pérez, Andrea
1
Quach, Sara
1
Rodríguez del Bosque, Ignacio A.
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Thaichon, Paramaporn
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Journal of business ethics : JOBE
The journal of business & industrial marketing
The journal of services marketing
4
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Benchmarking : an international journal
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Management & Marketing
1
Managing service quality : MSQ ; an international journal
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
2
The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth
;
Thaichon, Paramaporn
;
Quach, Sara
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
Saved in:
3
An integrative framework to understand how CSR affects
customer
loyalty
through identification, emotions and satisfaction
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Journal of business ethics : JOBE
129
(
2015
)
3
,
pp. 571-584
Persistent link: https://www.econbiz.de/10011295309
Saved in:
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