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~isPartOf:"Journal of business ethics : JOBE"
~language:"eng"
~language:"pol"
~person:"Quaquebeke, Niels van"
~subject:"Cause-Related Marketing"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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