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~isPartOf:"Journal of business ethics : JOBE"
~subject:"Advertising"
~subject:"Sustainable product"
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Search: subject_exact:"Consumer preferences"
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Advertising
Sustainable product
Consumer behaviour
259
Konsumentenverhalten
259
Ethics
98
Ethik
96
Business ethics
77
Unternehmensethik
77
Corporate Social Responsibility
75
Corporate social responsibility
75
Brand image
30
Markenimage
30
Economic ethics
28
Wirtschaftsethik
28
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26
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26
Beziehungsmarketing
24
Relationship marketing
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Consumer ethics
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Sustainable consumption
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Ethical consumption
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Nachhaltige Entwicklung
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Journal of business ethics : JOBE
International journal of advertising : the review of marketing communications
109
Journal of business research : JBR
107
Journal of marketing communications
101
International journal of advertising : the quarterly review of marketing communications
71
Journal of retailing and consumer services
66
Journal of advertising research
62
Journal of promotion management : innovations in planning and applied research
48
Journal of promotion management : JPM
43
Psychology & marketing
42
International journal of consumer studies
39
International journal of internet marketing and advertising : IJIMA
38
Journal of advertising : official publication of the American Academy of Advertising
38
Journal of advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Business strategy and the environment
32
European journal of marketing : EJM
25
Journal of international consumer marketing
25
International journal of hospitality management
24
Journal of current issues and research in advertising : JCIRA
24
Journal of fashion marketing and management
24
Journal of marketing
24
Asia Pacific journal of marketing and logistics
23
Health marketing quarterly
23
The journal of consumer marketing
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of global marketing
20
Marketing intelligence & planning
20
Marketing letters : a journal of research in marketing
20
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of current issues and research in advertising
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
Young consumers : insight and ideas for responsible marketers
17
Cogent business & management
16
Journal of consumer marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
SpringerLink / Bücher
15
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ECONIS (ZBW)
26
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1
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
Saved in:
2
Exploring perceptions of advertising ethics : an informant-derived approach
Shabbir, Haseeb Ahmed
;
Maalouf, Hala
;
Griessmair, Michele
; …
- In:
Journal of business ethics : JOBE
159
(
2019
)
3
,
pp. 727-744
Persistent link: https://www.econbiz.de/10012108974
Saved in:
3
Is child advertising inherently unfair?
Rowthorn, David
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 603-615
Persistent link: https://www.econbiz.de/10012058486
Saved in:
4
Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Song, Reo
;
Kim, Ho
;
Lee, Gene Moo
;
Jang, Sungha
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012058546
Saved in:
5
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
Saved in:
6
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
7
Seize the day or save the world? : the importance of ethical claims and product nature congruity
Herédia-Colaço, Vera
;
Vale, Rita Coelho do
- In:
Journal of business ethics : JOBE
152
(
2018
)
3
,
pp. 783-801
Persistent link: https://www.econbiz.de/10011927221
Saved in:
8
Irrational advertising and moral autonomy
Villarán, Alonso
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 479-490
Persistent link: https://www.econbiz.de/10011757465
Saved in:
9
"Yes, but this other one looks better/works better" : how do consumers respond to trade-offs between sustainability and other valued attributes?
Luchs, Michael G.
;
Kumar, Minu
- In:
Journal of business ethics : JOBE
140
(
2017
)
3
,
pp. 567-584
Persistent link: https://www.econbiz.de/10011643488
Saved in:
10
Isolated environmental cues and product efficacy penalties : the color green and eco-labels
Pancer, Ethan
;
McShane, Lindsay
;
Noseworthy, Theodore J.
- In:
Journal of business ethics : JOBE
143
(
2017
)
1
,
pp. 159-177
Persistent link: https://www.econbiz.de/10011754931
Saved in:
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