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~isPartOf:"Journal of business ethics : JOBE"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Journal of business ethics : JOBE
International journal of advertising : the quarterly review of marketing communications
25
Journal of promotion management : JPM
17
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
10
Journal of advertising research
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Journal of marketing communications
7
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
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The journal of product & brand management
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Journal of current issues and research in advertising : JCIRA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Psychology & marketing
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The journal of brand management : an international journal
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The marketing review
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Tourism management : research, policies, practice
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Advertising in new formats and media : current research and implications for marketers
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Breaking new ground in theory and practice
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Business horizons
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Cutting edge international research
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Engaging consumers through branded entertainment and convergent media
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Gabler Edition Wissenschaft
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Innovatives Markenmanagement
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International journal of arts management
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Indian business research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising
2
Journal of electronic commerce research : JECR
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Journal of media business studies
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Medienmanagement und E-Business
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Research
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Product placement in old and new media : examining the evidence for concern
Eagle, Lynne C.
;
Dahl, Stephan
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 605-618
Persistent link: https://www.econbiz.de/10011798901
Saved in:
2
Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon
;
Hudson, David
;
Peloza, John
- In:
Journal of business ethics : JOBE
80
(
2008
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
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