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~isPartOf:"Journal of business market management : jbm"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Homburg, Christian"
~person:"Palmatier, Robert W."
~subject:"Personal selling"
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Journal of the Academy of Marketing Science
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Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
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