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~isPartOf:"Journal of business market management : jbm"
~isPartOf:"The journal of business & industrial marketing"
~person:"Cantù, Chiara"
~person:"Makkonen, Hannu Sakari"
~subject:"Innovationsmanagement"
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Innovationsmanagement
B-to-B-Marketing
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Cantù, Chiara
Makkonen, Hannu Sakari
Basterretxea, Imanol
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Journal of business market management : jbm
The journal of business & industrial marketing
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Actors' heterogeneity and the context of interaction in affecting innovation networks
Corsaro, Daniela
;
Cantù, Chiara
- In:
The journal of business & industrial marketing
30
(
2015
)
3/4
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011342370
Saved in:
2
Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
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