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~isPartOf:"Journal of business market management : jbm"
~isPartOf:"The journal of business & industrial marketing"
~person:"Chatterjee, Swagato"
~person:"Åge, Lars-Johan"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Lieferantenmanagement
6
Supplier relationship management
6
B-to-B-Marketing
5
Business-to-business marketing
5
Managers
3
Bibliometrics
2
Bibliometrie
2
Führungskräfte
2
B2B
1
Beschaffung
1
Bibliometric analysis
1
Brand image
1
Brand management
1
Burst detection
1
Business services
1
Buyer-seller relationship
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Capability
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Commitment
1
Confidence
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Consumer behaviour
1
Global sourcing
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Grounded Theory
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Grounded theory
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Internationale Beschaffung
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Lieferkette
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Loyalty
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Management
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Markenführung
1
Markenimage
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Outsourcing
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Procurement
1
Purchasing
1
Reliance
1
Research trends
1
Sourcing
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Supply chain
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Theorie-Praxis-Verhältnis
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Theory-practice divide
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Chatterjee, Swagato
Åge, Lars-Johan
Cobelli, Nicola
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Ahmad, Bilal
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Cyr, Dianne J.
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Journal of business market management : jbm
The journal of business & industrial marketing
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Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10013539048
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