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~isPartOf:"Journal of business market management : jbm"
~isPartOf:"The journal of business & industrial marketing"
~person:"Makkonen, Hannu Sakari"
~subject:"Innovationsmanagement"
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Journal of business market management : jbm
The journal of business & industrial marketing
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Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
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