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~isPartOf:"Journal of business market management : jbm"
~person:"Barisch, Sina"
~person:"Brown, Brian P."
~person:"Mele, Cristina"
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Barisch, Sina
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Journal of business market management : jbm
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
2
Journal of customer behaviour
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Marketing as value co-creation through network interaction and resource integration
Gummesson, Evert
;
Mele, Cristina
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 181-198
Persistent link: https://www.econbiz.de/10008758135
Saved in:
2
International buying center analysis : the status quo of research
Herbst, Uta
;
Barisch, Sina
;
Voeth, Markus
- In:
Journal of business market management : jbm
2
(
2008
)
3
,
pp. 123-140
Persistent link: https://www.econbiz.de/10003741226
Saved in:
3
The implications of business-to-business and consumer market differences for B2B branding strategy
Brown, Brian P.
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Journal of business market management : jbm
1
(
2007
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10003519094
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