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~isPartOf:"Journal of business market management : jbm"
~person:"Barisch, Sina"
~person:"Gummesson, Evert"
~person:"Mele, Cristina"
~subject:"Relationship marketing"
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Journal of business market management : jbm
International journal of contemporary hospitality management
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Involving customers in new service development
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Marketing as value co-creation through network interaction and resource integration
Gummesson, Evert
;
Mele, Cristina
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 181-198
Persistent link: https://www.econbiz.de/10008758135
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