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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer behaviour : an international research review"
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Search: subject_exact:"Brand placement"
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Product Placement
16
Product placement
16
Consumer behaviour
13
Konsumentenverhalten
13
Advertising effects
10
Werbewirkung
10
Brand management
6
Markenführung
6
Brand image
4
Markenimage
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Brand
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Brand attitude
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Brand placement
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Markenartikel
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Advertising
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Brand recall
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Fernsehprogramm
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Film
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Film industry
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Filmwirtschaft
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Social Web
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Social web
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Television programme
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Werbung
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30-second commercial
1
Attitude toward advertising
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Auskunftspflicht
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Bespielte Medien
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Bildungspolitik
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Brand evaluation
1
Brand evaluations
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Brand placement modality
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Branded entertainment
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Celebrity endorsement
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Celebrity-Werbung
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Children
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Cognition
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Computerspiel
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Coker, Kesha K.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Altobello, Suzanne A.
1
Altobellom Suzanne A.
1
Avramova, Yana R.
1
Balasubramanian, Siva Kumar
1
Bressoud, Etienne
1
Cauberghe, Veroline
1
Chan, Fong Yee
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Chen, Huan
1
Chen, Tsai
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Cunningham, Isabella
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D'Hooge, Serena C.
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Davtyan, Davit
1
Dias, José António
1
Dias, José G.
1
Fransen, Marieke L.
1
Geuens, Maggie
1
Gillespie, Brian
1
Hudders, Liselot
1
Janssen, Loes
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Kareklas, Ioannis
1
Lages, Carmen
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Lehu, Jean-Marc
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Matthes, Jörg
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Muehling, Darrel D.
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Naderer, Brigitte
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Reijmersdal, Eva A. van
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Tessitore, Tina
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Uribe, Rodrigo
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Verhellen, Yann
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Journal of business research : JBR
Journal of consumer behaviour : an international research review
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
29
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of advertising research
9
Journal of marketing communications
8
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Advertising in new formats and media : current research and implications for marketers
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
The journal of brand management : an international journal
5
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Post-Print / HAL
4
Psychology & marketing
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Journal of Indian business research
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Research
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Tourism management : research, policies, practice
3
Beiträge zur Analyse und Entwicklung der Medien
2
Breaking new ground in theory and practice
2
Business horizons
2
Cutting edge international research
2
Gabler Edition Wissenschaft
2
Innovatives Markenmanagement
2
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
International journal of arts management
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ECONIS (ZBW)
16
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1
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
2
Prior disclosure of product placement : the more explicit the disclosure, the better the brand recall and brand attitude
Chan, Fong Yee
- In:
Journal of business research : JBR
120
(
2020
),
pp. 31-41
Persistent link: https://www.econbiz.de/10012417086
Saved in:
3
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
4
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
5
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
6
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
7
Product placements in social settings : the impact of coviewing on the recall of placed brands
Coker, Kesha K.
;
Altobello, Suzanne A.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 128-136
Persistent link: https://www.econbiz.de/10011866560
Saved in:
8
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
9
Can negative characters in soap operas be positive for product placement?
Dias, José António
;
Dias, José G.
;
Lages, Carmen
- In:
Journal of business research : JBR
71
(
2017
),
pp. 125-132
Persistent link: https://www.econbiz.de/10011622518
Saved in:
10
Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
D'Hooge, Serena C.
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 452-462
Persistent link: https://www.econbiz.de/10011814876
Saved in:
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