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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Foti, Lianne"
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Journal of business research : JBR
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Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
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