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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economics & management strategy : JEMS"
~person:"Sigué, Simon Pierre"
~subject:"Game theory"
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An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
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