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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of general management"
~language:"eng"
~person:"Melewar, T. C."
~type_genre:"Article in journal"
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Brand management
11
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10
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Melewar, T. C.
Laroche, Michel
41
Huarng, Kun-Huang
39
Ko, Eunju
35
Parida, Vinit
35
Oghazi, Pejvak
34
Pereira, Vijay
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Sharma, Piyush
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Vrontis, Demetris
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Kraus, Sascha
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Wincent, Joakim
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Woodside, Arch G.
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Chebat, Jean-Charles
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Dwivedi, Yogesh Kumar
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Foroudi, Pantea
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Paul, Justin
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Gustafsson, Anders
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Dhir, Amandeep
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Gupta, Suraksha
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Valette-Florence, Pierre
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Adomako, Samuel
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Babin, Barry J.
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Bartikowski, Boris
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Diamantopoulos, Adamantios
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Kumar, Satish
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Yu, Tiffany Hui-Kuang
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Bouncken, Ricarda B.
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Malik, Ashish
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Walsh, Gianfranco
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Richard, Marie-Odile
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Journal of business research : JBR
Journal of general management
The marketing review
10
Qualitative market research : an international journal
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International studies of management and organization
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European journal of marketing : EJM
7
The journal of brand management : an international journal
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Journal of marketing communications
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Journal of world business : JWB
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Marketing intelligence & planning
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Industrial marketing management : the international journal for industrial and high-tech firms
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Business ethics quarterly : the journal of the Society for Business Ethics
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EuroMed journal of business
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European business review
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of management reviews : IJMR
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International journal of technology marketing : IJTMkt
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International marketing review
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Journal of destination marketing & management
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing for higher education
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Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
22
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1
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10
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22
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1
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
2
Corporate branding, identity, image and reputation : current and future trends, developments and challenges
Melewar, T. C.
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Journal of business research : JBR
117
(
2020
),
pp. 672-674
Persistent link: https://www.econbiz.de/10012288081
Saved in:
3
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
4
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
5
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
6
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
7
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
8
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
9
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
10
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
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