//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Sports
45
Sport
44
Sportmarketing
31
Sports marketing
31
Consumer behaviour
20
Konsumentenverhalten
20
Professional sports
16
Profisport
16
Sponsoring
14
Sponsorship
14
Sport event
14
Sportveranstaltung
14
Tourism
10
Tourismus
10
Holiday behaviour
9
Urlaubsverhalten
9
Beziehungsmarketing
8
Relationship marketing
8
Sport organization
8
Sportorganisation
8
Football
6
Fußball
6
Innovation
6
Big event
5
Großveranstaltung
5
Markenimage
5
Brand management
4
Customer satisfaction
4
Kundenzufriedenheit
4
Management
4
Markenführung
4
Motivation
4
Sport policy
4
Sportpolitik
4
Tourism marketing
4
Tourismusmarketing
4
Advertising effects
3
Corporate Social Responsibility
3
Corporate social responsibility
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Conference paper
1
Konferenzbeitrag
1
Language
All
English
5
Author
All
Chien, P. Monica
1
Cornwell, T. Bettina
1
Grohs, Reinhard
1
Kaplanidou, Kyriaki
1
King, Jesse
1
Li, Xiang
1
Madrigal, Robert
1
Merchant, Altaf
1
Orth, Ulrich R.
1
Pappu, Ravi
1
Reisinger, Heribert
1
Rose, Gregory
1
Rose, Mei
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
International journal of sport management and marketing : IJSMM
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
International journal of sports marketing & sponsorship
6
Sport management review
6
European Sport management quarterly : ESMQ
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Applied Marketing Science / Angewandte Marketingforschung
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of service theory and practice : JSTP
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
The journal of business & industrial marketing
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Bremer Arbeitspapiere zur Mittelstandsforschung
1
Business and Economic Research : BER
1
Cogent business & management
1
DBS business review : an international academic collaboration
1
Digital business
1
European journal of marketing : EJM
1
International journal of business & management : IJoBM
1
International journal of business and emerging markets : IJBEM
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport finance
1
Journal for global business advancement : JGBA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Improving fit perceptions for an incongruent sponsorship : associating a sports property to a brand via analogical articulation
Madrigal, Robert
;
King, Jesse
- In:
Journal of business research : JBR
124
(
2021
),
pp. 731-738
Persistent link: https://www.econbiz.de/10012494008
Saved in:
2
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
3
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
4
The impact of the 2008 Beijing Olympic Games on China's destination brand : a U.S.-based examination
Li, Xiang
;
Kaplanidou, Kyriaki
- In:
Journal of hospitality & tourism research : JHTR ; the …
37
(
2013
)
2
,
pp. 237-261
Persistent link: https://www.econbiz.de/10009779919
Saved in:
5
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->