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Search: ("Coronakrise" OR "Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Markenführung
Consumer behaviour
2,208
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Brand management
451
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426
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426
Beziehungsmarketing
358
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Ko, Eunju
10
Diamantopoulos, Adamantios
7
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
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Filieri, Raffaele
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3
Arslanagic-Kalajdzic, Maja
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Augusto, Mário Gomes
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Balaji, M. S.
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Bang, Nguyen
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Black, Iain
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Chen, Qimei
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Dwivedi, Yogesh Kumar
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Ekinci, Yuksel
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Fastoso, Fernando
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Koll, Oliver
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Motoki, Kosuke
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Mrad, Mona
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Journal of business research : JBR
Journal of international consumer marketing
The journal of product & brand management
288
The journal of brand management : an international journal
265
Journal of retailing and consumer services
254
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
75
Journal of marketing communications
73
Marketing intelligence & planning
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of promotion management : innovations in planning and applied research
56
SpringerLink / Bücher
56
International journal of advertising : the review of marketing communications
55
International journal of internet marketing and advertising : IJIMA
51
International marketing review
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
Journal of marketing
44
The journal of consumer marketing
44
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
33
Qualitative market research : an international journal
33
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
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ECONIS (ZBW)
451
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1
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
Saved in:
2
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
3
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
4
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
5
Brand orientation, employer branding and internal branding : do they effect on recruitment during the COVID-19 pandemic?
Kucherov, Dmitry G.
;
Tsybova, Victoria S.
;
Lisovskaia, …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 126-137
Persistent link: https://www.econbiz.de/10013459158
Saved in:
6
Brand equity estimation model
Oliveira, Marta Olivia Rovedder de
;
Silveira, Cleo Schmitt
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
Saved in:
7
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
8
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
9
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
10
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
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