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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of internet commerce"
~subject:"Markenartikel"
~subject:"Online-Handel"
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Search: ("Coronakrise" OR "Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Markenartikel
Online-Handel
Consumer behaviour
2,070
Konsumentenverhalten
2,070
Brand management
415
Markenführung
415
Beziehungsmarketing
369
Relationship marketing
369
Brand image
368
Markenimage
368
Social Web
251
Social web
251
Online retailing
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126
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122
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121
Electronic Commerce
121
Personality psychology
109
Persönlichkeitspsychologie
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104
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468
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Ko, Eunju
7
Choi, Jeonghye
6
Dwivedi, Yogesh Kumar
6
Kukar-Kinney, Monika
5
Richard, Marie-Odile
5
Bhatnagar, Amit
4
Diamantopoulos, Adamantios
4
Rana, Nripendra P.
4
Shukla, Paurav
4
Teng, Lefa
4
Augusto, Mário Gomes
3
Balaji, M. S.
3
Chatzipanagiotou, Kalliopi
3
Christodoulides, George
3
Donthu, Naveen
3
Filieri, Raffaele
3
Foroudi, Pantea
3
Grohs, Reinhard
3
Hjort, Klas
3
Karimi, Sahar
3
Kim, Jikyung
3
Koll, Oliver
3
Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
3
Parayitam, Satyanarayana
3
Phau, Ian
3
Takahashi, Ikuo
3
Torres, Pedro M.
3
Valette-Florence, Pierre
3
Abdullah, A. B. M.
2
Aiello, Gaetano
2
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
2
Bigné Alcañiz, J. Enrique
2
Bogomolova, Svetlana
2
Changchit, Chuleeporn
2
Chawla, Deepak
2
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Journal of business research : JBR
Journal of internet commerce
Journal of retailing and consumer services
481
The journal of brand management : an international journal
185
The journal of product & brand management
184
Psychology & marketing
99
International journal of electronic marketing and retailing : IJEMR
93
Asia Pacific journal of marketing and logistics
86
Electronic commerce research
80
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
International journal of retail & distribution management
72
Cogent business & management
70
International journal of consumer studies
68
International journal of hospitality management
67
International journal of internet marketing and advertising : IJIMA
67
Journal of retailing
65
The international review of retail, distribution and consumer research
65
International journal of retail and distribution management
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Information systems research : ISR
58
European journal of marketing : EJM
56
Journal of fashion marketing and management
56
Journal of international consumer marketing
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of the Academy of Marketing Science
48
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of electronic commerce research : JECR
47
The journal of consumer marketing
47
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
44
International journal of e-business research : an official publication of the Information Resources Management Association
42
Journal of marketing
42
Journal of global marketing
41
Journal of marketing communications
41
International journal of electronic commerce : IJEC
40
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Journal of strategic marketing
38
International journal of business information systems : IJBIS
37
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ECONIS (ZBW)
468
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1
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
2
Intention to use e-commerce vs physical shopping : difference between consumers in the post-COVID era
Higueras-Castillo, Elena
;
Liébana-Cabanillas, Francisco J.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229548
Saved in:
3
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
4
Fluctuating attitudes and behaviors of customers toward online shopping in times of emergency : the case of Kuwait during the COVID-19 pandemic
Alhaimer, Rashed
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 26-50
Persistent link: https://www.econbiz.de/10012801983
Saved in:
5
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Goel, Pooja
;
Parayitam, Satyanarayana
;
Sharma, Anuj
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013168094
Saved in:
6
Customers' online purchase intentions and customer segmentation during the period of COVID-19 pandemic
Akar, Ezgi
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 371-401
Persistent link: https://www.econbiz.de/10012549667
Saved in:
7
The nexus between e-commerce adoption in a health pandemic and firm performance : the role of pandemic response strategies
Orji, Ifeyinwa Juliet
;
Ojadi, Frank
;
Okwara, Ukoha Kalu
- In:
Journal of business research : JBR
145
(
2022
),
pp. 616-635
Persistent link: https://www.econbiz.de/10013197952
Saved in:
8
Brand equity estimation model
Oliveira, Marta Olivia Rovedder de
;
Silveira, Cleo Schmitt
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
Saved in:
9
Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
Saved in:
10
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
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