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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of knowledge management"
~isPartOf:"Knowledge management research & practice : KMRP"
~person:"Burns, Alvin C."
~subject:"Social Web"
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Examining the impact of luxury brand's social media marketing on customer engagement : using big data analytics and natural language processing
Liu, Xia
;
Shin, Hyunju
;
Burns, Alvin C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
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