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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen"
~subject:"Marketingmanagement"
~subject:"Veranstaltungswirtschaft"
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Veranstaltungswirtschaft
Messe
5
Trade fair
5
Marketing management
3
Lieferantenmanagement
2
Marketing
2
Supplier relationship management
2
Trade shows
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Attention theory
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Journal of business research : JBR
Journal of marketing analytics : JMA
Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen
The journal of business & industrial marketing
5
ifo Schnelldienst
5
Ifo-Schnelldienst
4
Trade show management : planning, implementing and controlling of trade shows, conventions and events
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
SpringerLink / Bücher
3
International journal of hospitality management
2
Markenkommunikation und Beziehungsmarketing
2
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
2
Märkte im Dialog : die Messen der dritten Generation
2
Research
2
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
2
Aufgaben und Ziele der Messen in Deutschland
1
Blick durch die Wirtschaft / Frankfurter Zeitung
1
Business organizations and collaborative web : practices, strategies and patterns
1
Challenges related to new segments and market trends
1
Customer Experience : Forum Dienstleistungsmanagement
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Düsseldorf working papers in applied management and economics
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Global business and finance review
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Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Göttinger handwerkswirtschaftliche Studien
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Handbuch der Marktforschung
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Ifo-Studien zu Handels- und Dienstleistungsfragen
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International Journal of Hospitality and Event Management
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Journal of business economics : JBE
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Examination in B2B trade show : the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy
Silva, Pedro Mendonça
- In:
Journal of marketing analytics : JMA
9
(
2021
)
3
,
pp. 228-241
Persistent link: https://www.econbiz.de/10012614796
Saved in:
2
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
3
Trade shows in industrial marketing : importance, costs, strategy, objectives and evaluation
Willey, M.
-
1989
Persistent link: https://www.econbiz.de/10000781648
Saved in:
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