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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenidentität"
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Werbewirkung
Brand image
693
Markenimage
693
Consumer behaviour
477
Konsumentenverhalten
477
Brand management
461
Markenführung
461
Brand
232
Markenartikel
224
Beziehungsmarketing
138
Relationship marketing
138
Social Web
89
Social web
89
Advertising effects
87
Internet marketing
79
Online-Marketing
79
Tourism marketing
69
Tourismusmarketing
69
Destination management
60
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60
Designation of origin
59
Herkunftsbezeichnung
59
Marketing management
52
Marketingmanagement
52
Personality psychology
49
Persönlichkeitspsychologie
49
Luxury goods
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48
Brand equity
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Holiday behaviour
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Urlaubsverhalten
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Advertising
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Werbung
42
Customer satisfaction
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Kundenzufriedenheit
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Customer integration
34
Kundenintegration
34
Viral marketing
34
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34
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87
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Diamantopoulos, Adamantios
2
Dwivedi, Yogesh Kumar
2
Foti, Lianne
2
Ghosh, Tathagata
2
Karimi, Sahar
2
Kim, Dong Hoo
2
Muehling, Darrel D.
2
Sreejesh, S.
2
Srivastava, R. K.
2
Teng, Lefa
2
Um, Nam-Hyun
2
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahn, Sun Joo
1
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1
Ambroise, Laure
1
Amirshahi, Mirahmad
1
Anselmsson, Johan
1
Arsena, Ashley
1
Arslanagic-Kalajdzic, Maja
1
Ashley, Christy
1
Avery, Jill
1
Baalbaki, Sally
1
Bajpai, Naval
1
Balboni, Bernardo
1
Banister, Emma N.
1
Baum, Matthias
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Bellman, Steven
1
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Black, Matthew
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Bogomolova, Svetlana
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Bravo Velázquez, Alberto
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Briggs, Elten
1
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1
Broyles, Sheri J.
1
Brunner, Christian Boris
1
Burnasheva, Regina
1
Busacca, Bruno
1
Cai, Jianfeng
1
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Journal of business research : JBR
Journal of marketing communications
Journal of marketing management : MM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of product & brand management
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
24
Psychology & marketing
21
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of advertising research
16
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing letters : a journal of research in marketing
14
European journal of marketing : EJM
13
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing : ZFP ; journal of research and management
10
Marketing intelligence & planning
10
International journal of hospitality management
9
SpringerLink / Bücher
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
The journal of consumer marketing
8
Journal of the Academy of Marketing Science
7
International journal of sports marketing & sponsorship
6
Journal of current issues and research in advertising : JCIRA
6
Tourism management : research, policies, practice
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Gabler Edition Wissenschaft / Innovatives Markenmanagement
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of international consumer marketing
4
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ECONIS (ZBW)
87
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1
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87
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1
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
2
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
3
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
4
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
5
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
6
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
7
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
8
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
9
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
Saved in:
10
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
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