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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~person:"Costa, Roberta"
~subject:"Consumer behaviour"
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In the eye of the beholder : communicating CSR through color in packaging design
Barchiesi, Maria Assunta
;
Castellan, Silvia
;
Costa, Roberta
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 720-733
Persistent link: https://www.econbiz.de/10011927588
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