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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Cui, Yuanyuan"
~subject:"Werbewirkung"
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Cui, Yuanyuan
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Journal of business research : JBR
Journal of marketing management : MM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
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