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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Online-Marketing"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenidentität"
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Online-Marketing
Werbewirkung
Brand image
603
Markenimage
603
Consumer behaviour
404
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404
Brand management
396
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396
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204
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196
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126
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126
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75
Social web
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68
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Designation of origin
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Personality psychology
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Persönlichkeitspsychologie
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Tiago, Flávio Borges
3
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Augusto, Mário Gomes
2
Diamantopoulos, Adamantios
2
Dwivedi, Yogesh Kumar
2
Foti, Lianne
2
Ghosh, Tathagata
2
Micevski, Milena
2
Michaelidou, Nina
2
Moraes, Caroline
2
Perdue, Richard R.
2
Roy, Rajat
2
Shin, Hakseung
2
Sreejesh, S.
2
Teng, Lefa
2
Torres, Pedro M.
2
Wang, Shuman
2
Yoon, Sukki
2
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1
Aiello, Gaetano
1
Albert, Noël
1
Aloini, Davide
1
Ambroise, Laure
1
André, Ana Raquel
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Arruda, Carolina
1
Arsena, Ashley
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Arslanagic-Kalajdzic, Maja
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1
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Journal of business research : JBR
Journal of marketing management : MM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of product & brand management
57
Journal of marketing communications
46
Journal of retailing and consumer services
39
The journal of brand management : an international journal
36
International journal of internet marketing and advertising : IJIMA
35
International journal of advertising : the quarterly review of marketing communications
32
International journal of advertising : the review of marketing communications
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Psychology & marketing
25
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of advertising research
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Tourism management : research, policies, practice
19
Asia Pacific journal of marketing and logistics
17
Journal of advertising : official publication of the American Academy of Advertising
17
Marketing intelligence & planning
17
European journal of marketing : EJM
16
Cogent business & management
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing letters : a journal of research in marketing
15
International journal of hospitality management
14
Journal of global marketing
12
Marketing : ZFP ; journal of research and management
12
International journal of sports marketing & sponsorship
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of technology marketing : IJTMkt
10
SpringerLink / Bücher
10
Tourism management perspectives : TMP
10
International journal of consumer studies
9
International journal of electronic marketing and retailing : IJEMR
9
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Business horizons
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of strategic marketing
8
The journal of consumer marketing
8
Young consumers : insight and ideas for responsible marketers
8
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ECONIS (ZBW)
104
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
3
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
4
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
5
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
6
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
7
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
8
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
9
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
10
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
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