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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Personality psychology"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenidentität"
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Personality psychology
Werbewirkung
Brand image
603
Markenimage
603
Consumer behaviour
404
Konsumentenverhalten
404
Brand management
396
Markenführung
396
Brand
204
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196
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126
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126
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Diamantopoulos, Adamantios
4
Wallpach, Sylvia von
3
Al Zagir, Nadia
2
Anthoni, Kristine
2
Arslanagic-Kalajdzic, Maja
2
Black, Iain
2
Dwivedi, Yogesh Kumar
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Espersen, Peter
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Fennis, Bob Michaël
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Foti, Lianne
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Ghosh, Tathagata
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Kornum, Niels
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Lunardo, Renaud
2
Michel, Géraldine
2
Sreejesh, S.
2
Teng, Lefa
2
Veloutsou, Cleopatra
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Voyer, Benjamin G.
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Aiello, Gaetano
1
Albert, Noël
1
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Bogomolova, Svetlana
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Bravo Velázquez, Alberto
1
Briggs, Elten
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Brodie, Roderick J.
1
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Journal of business research : JBR
Journal of marketing management : MM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of product & brand management
49
Journal of marketing communications
37
The journal of brand management : an international journal
36
International journal of advertising : the quarterly review of marketing communications
32
Psychology & marketing
32
International journal of advertising : the review of marketing communications
26
Journal of retailing and consumer services
23
Journal of promotion management : JPM
20
European journal of marketing : EJM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of advertising : official publication of the American Academy of Advertising
18
Journal of promotion management : innovations in planning and applied research
18
Marketing letters : a journal of research in marketing
17
International journal of internet marketing and advertising : IJIMA
16
Journal of advertising research
16
The journal of consumer marketing
14
Asia Pacific journal of marketing and logistics
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Marketing intelligence & planning
13
International journal of hospitality management
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of global marketing
12
SpringerLink / Bücher
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of sports marketing & sponsorship
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Marketing : ZFP ; journal of research and management
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
International journal of consumer studies
9
Journal of international consumer marketing
9
Journal of the Academy of Marketing Science
9
Journal of marketing
8
Tourism management : research, policies, practice
8
Young consumers : insight and ideas for responsible marketers
8
Journal of strategic marketing
7
European journal of marketing
6
International marketing review
6
Journal of current issues and research in advertising : JCIRA
6
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ECONIS (ZBW)
90
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1
Luxury consumption and the dark triad of personality
Razmus, Wiktor
;
Czarna, Anna Z.
;
Fortuna, Paweł
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468540
Saved in:
2
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
3
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
4
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
5
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
6
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
7
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
8
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
9
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
10
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
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