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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Tourism marketing"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenidentität"
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Tourism marketing
Werbewirkung
Brand image
603
Markenimage
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Consumer behaviour
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Brand management
396
Markenführung
396
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204
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Stylidis, Dimitrios
4
Foroudi, Pantea
3
Stepchenkova, Svetlana
3
Ageeva, Elena
2
Assaker, Guy
2
Dennis, Charles
2
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2
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2
Li, Xiang
2
Melewar, T. C.
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Micevski, Milena
2
Sreejesh, S.
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Teng, Lefa
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Tung, Vincent Wing Sun
2
Wang, Ying
2
Aitken, Robert
1
Akarsu, Tugra Nazlil
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Alaei, Ali Reza
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Albert, Noël
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Barrio-García, Salvador del
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Journal of business research : JBR
Journal of marketing management : MM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Tourism management : research, policies, practice
67
Journal of travel and tourism marketing
63
Journal of marketing communications
37
The journal of product & brand management
33
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
Tourism management perspectives : TMP
32
International journal of advertising : the quarterly review of marketing communications
30
Journal of destination marketing & management
26
International journal of advertising : the review of marketing communications
24
Journal of retailing and consumer services
23
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
Psychology & marketing
22
Journal of vacation marketing
21
Journal of promotion management : JPM
19
Journal of promotion management : innovations in planning and applied research
19
The journal of brand management : an international journal
19
Journal of vacation marketing : an international journal
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of advertising research
16
Asia Pacific journal of marketing and logistics
15
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing letters : a journal of research in marketing
14
European journal of marketing : EJM
13
Journal of hospitality and tourism insights
13
Marketing intelligence & planning
12
Tourism review
12
Journal of hospitality marketing & management
11
Cogent business & management
10
International journal of hospitality management
10
International journal of leisure and tourism marketing : IJLTM
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing : ZFP ; journal of research and management
10
Journal of Islamic marketing
9
Journal of global marketing
9
SpringerLink / Bücher
9
Theoretical and applied economics : GAER review
9
European research studies
8
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ECONIS (ZBW)
117
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
Perceiving destination through animated gifs : a mixed method design for multifaceted image assessment
Li, Huahua
;
Li, Mimi
;
Lin, Guyang
;
Zhang, Hanqin Qiu
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 154-175
Persistent link: https://www.econbiz.de/10014245294
Saved in:
3
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
4
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
5
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
6
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
7
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
8
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
9
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
10
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
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