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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Theorie-Praxis-Verhältnis"
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Theorie-Praxis-Verhältnis
Theory-practice divide
8
Großbritannien
2
Market research
2
Market segmentation
2
Marktforschung
2
Marktsegmentierung
2
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2
1990-2006
1
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1
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1
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Australien
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Charles Edward Lindblom
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Event-Marketing
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Ghana
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Marketingmanagement
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National culture
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Organisationstheorie
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Organization theory
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Brownlie, Douglas
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DeBerry-Spence, Benet́
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Halinen, Aino
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Hewer, Paul
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Krummaker, Stefan
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Laurie, Sally
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Lazarevski, Katie
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Makkonen, Hannu
1
McKechnie, Sally
1
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1
Olkkonen, Rami
1
Schiele, Holger
1
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1
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Journal of business research : JBR
Journal of marketing management : MM
Cambridge handbook of strategy as practice
15
SpringerLink / Bücher
15
British journal of management : BJM
14
Journal of management inquiry
13
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
11
Springer eBook Collection
11
Management learning : the journal for managerial and organizational learning
10
Academy of Management learning & education : AMLE
8
Springer eBook Collection / Economics and Finance
7
The journal of applied behavioral science
7
Bridging the scholar-practitioner gap in human resources development
6
International journal of selection and assessment
6
Journal of management studies : JMS
6
The Oxford handbook of evidence-based management
6
Advances in developing human resources : ADHR
4
Advances in human resources management and organizational development (AHRMOD) book series
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Human resource management review
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Journal of business ethics : JOBE
4
Management accounting research
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
4
Palgrave pivot
4
Research in organizational change and development : an annual series featuring advances in theory, methodology and research
4
Scandinavian journal of management
4
The economic journal : the journal of the Royal Economic Society
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Working papers / Penn Institute for Economic Research
4
Academy of Management journal : AMJ
3
Advanced series in management
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Advances in management accounting : a research annual
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Challenges and controversies in management research
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Die Betriebswirtschaft : DBW
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Discussion paper / Centre for Economic Policy Research
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European management review : the journal of the European Academy of Management
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of financial education
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Journal of management education : a publication of the Organizational Behavior Teaching Society
3
Journal of marketing
3
Leadership
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Organization : the critical journal of organization, theory and society
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ECONIS (ZBW)
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1
Organizational buying as muddling through : a practice-theory approach
Makkonen, Hannu
;
Olkkonen, Rami
;
Halinen, Aino
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 773-780
Persistent link: https://www.econbiz.de/10009552504
Saved in:
2
Consortium benchmarking : collaborative academic-practitioner case study research
Schiele, Holger
;
Krummaker, Stefan
- In:
Journal of business research : JBR
64
(
2011
)
10
,
pp. 1137-1145
Persistent link: https://www.econbiz.de/10009270565
Saved in:
3
"IMC is dead. Long live IMC" : academics' versus practitioners' views
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1464-1478
Persistent link: https://www.econbiz.de/10009412784
Saved in:
4
Making theory and practice in subsistence markets : an analytic autorthnography of MASAZI in Accra, Ghana
DeBerry-Spence, Benet́
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 608-616
Persistent link: https://www.econbiz.de/10003982094
Saved in:
5
Methodological reasons for the theory/practice divide in market segmentation
Dolnicar, Sara
;
Lazarevski, Katie
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10003838549
Saved in:
6
Implementation rules to bridge the theory/practice divide in market segmentation
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10003838552
Saved in:
7
Experience marketing : a review and reassessment
Tynan, Caroline
;
McKechnie, Sally
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 501-517
Persistent link: https://www.econbiz.de/10003874147
Saved in:
8
Theory into practice: meditations on cultures of accountability and interdisciplinary in marketing research
Brownlie, Douglas
;
Hewer, Paul
;
Ferguson, Pauline
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 395-409
Persistent link: https://www.econbiz.de/10003492052
Saved in:
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