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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
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Martin, Drew
Sharma, Piyush
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Journal of business research : JBR
Journal of marketing management : MM
International Journal of Culture, Tourism and Hospitality Research
2
Tourism management : research, policies, practice
2
Are you ready? : preparing for international operations
1
Australasian marketing journal
1
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1
International Journal of Culture, Tourism and Hospitality Research - Volume 1, Issue 4
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ECONIS (ZBW)
9
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1
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
2
Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf
;
Rose, Gregory
;
Martin, Drew
;
Choi, Sunmee
- In:
Journal of business research : JBR
74
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
Saved in:
3
Service innovation, renewal, and adoption/rejection in dynamic global contexts
Martin, Drew
;
Gustafsson, Anders
;
Choi, Sunmee
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2397-2400
Persistent link: https://www.econbiz.de/10011490963
Saved in:
4
The efficacy of shopping value in predicting destination loyalty
Sirakaya-Turk, Ercan
;
Ekinci, Yuskel
;
Martin, Drew
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1878-1885
Persistent link: https://www.econbiz.de/10011384159
Saved in:
5
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
6
Hotel marketing strategies in turbulent times : path analysis of strategic decisions
Martin, Drew
;
Isozaki, Mark
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1544-1549
Persistent link: https://www.econbiz.de/10009757031
Saved in:
7
International tourism behavior in turbulent times : introduction to the special issue
Martin, Drew
;
Sirakaya-Turk, Ercan
;
Cho, Wonae
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 689-691
Persistent link: https://www.econbiz.de/10009739981
Saved in:
8
Special issue: International tourism behavior in turbulent times
Martin, Drew
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009739992
Saved in:
9
Designing advertising campaigns for destinations with mixed images : using visitor campaign goal messages to motivate visitors
Min, Kyeong Sam
;
Martin, Drew
;
Jung, Jae Min
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 759-764
Persistent link: https://www.econbiz.de/10009740458
Saved in:
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