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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
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Search: subject_exact:"Customer relationship management"
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Subject
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Beziehungsmarketing
706
Relationship marketing
706
Consumer behaviour
369
Konsumentenverhalten
369
Customer satisfaction
147
Kundenzufriedenheit
147
Brand management
143
Markenführung
143
Brand image
114
Markenimage
114
Dienstleistungsqualität
111
Service quality
111
Social Web
100
Social web
100
Customer integration
98
Kundenintegration
97
Lieferantenmanagement
85
Supplier relationship management
85
Internet marketing
74
Online-Marketing
74
Brand
73
Markenartikel
69
Customer value
59
Kundenwert
59
Marketing management
55
Marketingmanagement
55
Emotion
47
Innovation
46
Einzelhandel
45
Retail trade
45
Beschwerdemanagement
43
Complaint management
43
Confidence
40
Vertrauen
40
Online retailing
39
Online-Handel
39
Social media
36
B-to-B-Marketing
35
Business-to-business marketing
35
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34
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703
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703
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10
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10
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706
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Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Roy, Sanjit
6
McLean, Graeme J.
5
Veloutsou, Cleopatra
5
Agnihotri, Raj
4
Akter, Shahriar
4
Babin, Barry J.
4
Chebat, Jean-Charles
4
Gupta, Suraksha
4
Harrigan, Paul
4
Hollebeek, Linda D.
4
Johnson, Lester W.
4
Noble, Stephanie M.
4
Sharma, Piyush
4
Wünderlich, Nancy V.
4
Aiello, Gaetano
3
Andreini, Daniela
3
Bartikowski, Boris
3
Black, Iain
3
Brodie, Roderick J.
3
Buttle, Francis A.
3
Cavusgil, Erin
3
Chang, Woojung
3
Conduit, Jodie
3
Diamantopoulos, Adamantios
3
Evanschitzky, Heiner
3
Filieri, Raffaele
3
Garrett, Tony C.
3
Gupta, Shivam
3
Gustafsson, Anders
3
Kukar-Kinney, Monika
3
Leischnig, Alexander
3
Martin, Drew
3
Mattila, Anna S.
3
McColl-Kennedy, Janet R.
3
Mora Cortez, Roberto
3
Naudé, Peter
3
Oghazi, Pejvak
3
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Journal of business research : JBR
Journal of marketing management : MM
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
162
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
706
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1
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706
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
Saved in:
3
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
4
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
5
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
6
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
7
Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Dhiman, Neeraj
;
Jamwal, Mohit
;
Kumar, Ajay
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383075
Saved in:
8
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
9
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
10
A time(ly) perspective of the service recovery paradox : how organizational learning moderates follow-up recovery effects
Lunardo, Renaud
;
Cusin, Julien
;
Flacandji, Michaël
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380317
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