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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~person:"Freytag, Per V."
~subject:"Marketing management"
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Freytag, Per V.
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Journal of business research : JBR
Journal of marketing research : JMR
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B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
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When do firms invest in offensive and/or defensive marketing?
Bridges, Eileen
;
Freytag, Per V.
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 745-749
Persistent link: https://www.econbiz.de/10003862037
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