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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~person:"Unger, Fritz"
~subject:"Marketing management"
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Journal of business research : JBR
Journal of marketing research : JMR
Lehrbuch
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Management der Marketing-Kommunikation
Fuchs, Wolfgang
;
Unger, Fritz
-
2014
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5., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014006806
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Integriertes Marketing : Strategie, Organisation, Instrumente
Busch, Rainer
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2008
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4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10014010658
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3
Integriertes Marketing : Strategie, Organisation, Instrumente
Busch, Rainer
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1997
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2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014010710
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