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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Brand architecture"
~subject:"Consumer behaviour"
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Journal of business research : JBR
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Cracking the code : leveraging consumer psychology to drive profitability
1
Journal of consumer behaviour : an international research review
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Marketing management : a cultural perspective
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The international journal of human resource management
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ECONIS (ZBW)
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Rebuilding community corporate brands : a total stakeholder involvement approach
Miller, Dale
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10009715056
Saved in:
2
Introduction to the special issue on transformative consumer research : creating dialogical spaces for policy and action research
Ozanne, Julie L.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009527025
Saved in:
3
Special issue on transformative consumer research
In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 1-54
Persistent link: https://www.econbiz.de/10009233892
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