//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Bankenregulierung"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Bankenregulierung
Marketingmanagement
Online-Marketing
Consumer behaviour
573
Konsumentenverhalten
573
Social Web
532
Social web
532
Internet marketing
412
Online retailing
254
Online-Handel
254
Beziehungsmarketing
187
Relationship marketing
187
E-commerce
180
Electronic Commerce
180
Digitalisierung
172
Digitization
172
Brand management
171
Markenführung
171
Viral marketing
149
Virales Marketing
149
Social media
123
Brand image
106
Markenimage
106
Innovation
104
Advertising effects
90
Werbewirkung
90
Marketing management
77
Internet
74
Einzelhandel
72
Retail trade
72
Competition
68
Social network
68
Soziales Netzwerk
68
Wettbewerb
68
Customer integration
65
Kundenintegration
65
Brand
64
Advertising
62
Customer satisfaction
59
Kundenzufriedenheit
59
Innovation management
58
more ...
less ...
Online availability
All
Undetermined
349
Free
2
Type of publication
All
Article
445
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
448
Aufsatz in Zeitschrift
448
Collection of articles of several authors
4
Sammelwerk
4
Case study
1
Fallstudie
1
Language
All
English
448
Author
All
Filieri, Raffaele
7
Ko, Eunju
7
Peltier, James
7
Milne, George R.
6
Richard, Marie-Odile
6
Bigné Alcañiz, J. Enrique
5
Dwivedi, Yogesh Kumar
5
Kim, Juran
5
Choi, Jeonghye
4
Rana, Nripendra P.
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Bartikowski, Boris
3
Hajli, Nick
3
Kim, Alex Jiyoung
3
Kim, Hye-yŏng
3
Krishen, Anjala S.
3
Okazaki, Shintaro
3
Ruiz Mafe, Carla
3
Schibrowsky, John A.
3
Seo, Yuri
3
Swani, Kunal
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Altobello, Suzanne A.
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Baek, Tae Hyun
2
Bala, Pradip Kumar
2
Banerjee, Syagnik
2
Bazi, Saleh
2
Behl, Abhishek
2
Bellman, Steven
2
Bianchi, Constanza
2
Bijmolt, Tammo H. A.
2
Bright, Laura F.
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of banking & finance
249
SpringerLink / Bücher
233
International journal of internet marketing and advertising : IJIMA
208
Journal of retailing and consumer services
190
Springer eBook Collection
152
NBER working paper series
141
Journal of financial stability
136
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of banking regulation
134
Journal of marketing communications
119
Journal of advertising research
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
Management science : journal of the Institute for Operations Research and the Management Sciences
112
Working paper / National Bureau of Economic Research, Inc.
112
International journal of advertising : the review of marketing communications
105
IMF working papers
104
NBER Working Paper
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Discussion paper / Centre for Economic Policy Research
91
Industrial marketing management : the international journal for industrial and high-tech firms
90
International journal of hospitality management
88
Information systems research : ISR
86
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
80
Journal of money, credit and banking : JMCB
80
Journal of financial services research : JFSR
79
Discussion papers / CEPR
78
Tourism management : research, policies, practice
78
IMF country report
77
Journal of promotion management : innovations in planning and applied research
77
Technological forecasting & social change : an international journal
77
Policy research working paper : WPS
74
Business horizons
71
Journal of financial intermediation
69
Economic review
67
Electronic commerce research
66
International journal of technology marketing : IJTMkt
66
International journal of advertising : the quarterly review of marketing communications
65
more ...
less ...
Source
All
ECONIS (ZBW)
448
Showing
1
-
10
of
448
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
4
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
5
Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences
Jeannot, Florence
;
Dampérat, Maud
;
Salvador, Marielle
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 518-539
Persistent link: https://www.econbiz.de/10013271438
Saved in:
6
"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora
;
Chierici, Roberto
;
Briamonte, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
Saved in:
7
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
8
Marketing in a data-driven digital world : implications for the role and scope of marketing
Shah, Denish
;
Murthi, B. P. S.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 772-779
Persistent link: https://www.econbiz.de/10012494173
Saved in:
9
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
Saved in:
10
Destination appeal through digitalized comments
Bigné Alcañiz, J. Enrique
;
Ruiz, Carla
;
Curras-Perez, …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 447-453
Persistent link: https://www.econbiz.de/10012103417
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->