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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
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Beziehungsmarketing
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Customized temporal discounts
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Johnson, Joseph
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To whom, when, and how much to discount? : a constrained optimization of customized temporal discounts
Johnson, Joseph
;
Tellis, Gerard J.
;
Ip, Edward H.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 361-373
Persistent link: https://www.econbiz.de/10010226488
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