//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~subject:"Ladengestaltung"
~subject:"Persönlichkeitspsychologie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Ladengestaltung
Persönlichkeitspsychologie
Brand management
634
Markenführung
634
Consumer behaviour
425
Konsumentenverhalten
425
Brand image
353
Markenimage
353
Brand
259
Markenartikel
251
Beziehungsmarketing
142
Relationship marketing
142
Social Web
103
Social web
103
Internet marketing
83
Online-Marketing
83
Luxury goods
76
Luxusgüter
76
Marketing management
54
Marketingmanagement
54
Advertising effects
50
Werbewirkung
50
Einzelhandel
49
Retail trade
49
Brand equity
43
Branding
37
Customer integration
37
Kundenintegration
37
Social media
37
Personality psychology
36
Advertising
33
Emotion
28
Customer satisfaction
27
Kundenzufriedenheit
27
Werbung
27
International marketing
26
Internationales Marketing
26
Brand loyalty
24
Corporate reputation
24
Firmenimage
24
Corporate Social Responsibility
23
more ...
less ...
Online availability
All
Undetermined
32
Type of publication
All
Article
40
Type of publication (narrower categories)
All
Article in journal
40
Aufsatz in Zeitschrift
40
Conference paper
1
Konferenzbeitrag
1
Language
All
English
40
Author
All
Wallpach, Sylvia von
3
Al Zagir, Nadia
2
Anthoni, Kristine
2
Black, Iain
2
Espersen, Peter
2
Fastoso, Fernando
2
Hemetsberger, Andrea
2
Japutra, Arnold
2
Jones, Richard
2
Kastanakis, Minas
2
Kornum, Niels
2
Michel, Géraldine
2
Roy, Sanjit
2
Sadeque, Saalem
2
Veloutsou, Cleopatra
2
Voyer, Benjamin G.
2
Alemany Oliver, Mathieu
1
Arsena, Ashley
1
Arslanagic-Kalajdzic, Maja
1
Ashikuzzaman, Md.
1
Baalbaki, Sally
1
Balaji, M. S.
1
Balmer, John M.T.
1
Björk, Peter
1
Brodie, Roderick J.
1
Chatzopoulou, Elena
1
Chen, Cheng-Hao
1
Cui, Charles Chi
1
Diamantopoulos, Adamantios
1
Dickert, Stephan
1
Dumont, Guillaume
1
Ekinci, Yuksel
1
Everdingen, Yvonne Maria van
1
Fang, Xiang
1
Farías, Pablo
1
Ferreira, Mário B.
1
Fleck, Nathalie
1
Florack, Arnd
1
Foti, Lianne
1
Fukukawa, Kyoko
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing
The journal of brand management : an international journal
23
The journal of product & brand management
16
Journal of retailing and consumer services
15
Psychology & marketing
14
European journal of marketing : EJM
7
Journal of international consumer marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
International journal of retail & distribution management
5
International journal of sports marketing & sponsorship
5
Journal of fashion marketing and management
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of marketing
4
International journal of hospitality management
4
International marketing review
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing management : MM
4
Journal of marketing research : JMR
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International review on public and non-profit marketing
3
Journal of hospitality marketing & management
3
Journal of internet commerce
3
Journal of promotion management : JPM
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
Sport management review
3
Technological forecasting & social change : an international journal
3
Arts and the market
2
Branded lives : the production and consumption of meaning at work
2
more ...
less ...
Source
All
ECONIS (ZBW)
40
Showing
1
-
10
of
40
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
2
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
3
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
4
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
5
From happy consumption to possessive bonds : when positive affect increases psychological ownership for brands
Thürridl, Carina
;
Kamleitner, Bernadette
;
Ruzeviciute, Ruta
- In:
Journal of business research : JBR
107
(
2020
),
pp. 89-103
Persistent link: https://www.econbiz.de/10012156721
Saved in:
6
Social dynamics and stakeholder relationships in personal branding
Dumont, Guillaume
;
Ots, Mart
- In:
Journal of business research : JBR
106
(
2020
),
pp. 118-128
Persistent link: https://www.econbiz.de/10012158337
Saved in:
7
Comorbidity of compulsive buying and brand addiction : An examination of two types of addictive consumption
Mrad, Mona
;
Cui, Charles Chi
- In:
Journal of business research : JBR
113
(
2020
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012230512
Saved in:
8
Inspire me to purchase : consumers' personal control and preference for underdog brand positioning
Tang, Yangyi
;
Tsang, Alex S. L.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 101-109
Persistent link: https://www.econbiz.de/10012270844
Saved in:
9
An integrated model of city and neighborhood identities : a tale of two cities
Sadeque, Saalem
;
Roy, Sanjit
;
Swapan, Mohammad Shahidul …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 780-790
Persistent link: https://www.econbiz.de/10012288100
Saved in:
10
Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-congruity and perceived brand globalness
Fastoso, Fernando
;
González-Jiménez, Héctor
- In:
Journal of business research : JBR
121
(
2020
),
pp. 429-437
Persistent link: https://www.econbiz.de/10012417364
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->