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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~person:"Carlson, Jeffrey R."
~subject:"Experiment"
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Journal of business research : JBR
Journal of retailing and consumer services
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How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad
Yang, Shuai
;
Carlson, Jeffrey R.
;
Chen, Sixing
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238342
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