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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~person:"Park, Minjung"
~subject:"Einzelhandel"
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Journal of business research : JBR
Journal of retailing and consumer services
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective
Park, Minjung
;
Yoo, Jungmin
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132213
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