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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Digital platform"
~subject:"Online-Marketing"
~subject:"USA"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Digital platform
Online-Marketing
USA
Consumer behaviour
496
Konsumentenverhalten
496
Social Web
488
Social web
488
Internet marketing
364
Online retailing
229
Online-Handel
229
Digitalisierung
166
Digitization
166
Beziehungsmarketing
159
Relationship marketing
159
E-commerce
156
Electronic Commerce
156
Brand management
143
Markenführung
143
Viral marketing
143
Virales Marketing
143
Social media
117
Innovation
103
Brand image
95
Markenimage
95
Competition
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Wettbewerb
79
Customer integration
69
Kundenintegration
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Advertising effects
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Soziales Netzwerk
64
Internet
63
Brand
61
Digitale Plattform
61
Einzelhandel
61
Retail trade
61
Sharing economy
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Share Economy
58
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58
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454
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Filieri, Raffaele
10
Ko, Eunju
7
Bigné Alcañiz, J. Enrique
6
Fesenmaier, Daniel R.
6
Richard, Marie-Odile
6
Dwivedi, Yogesh Kumar
5
Kim, Juran
5
Choi, Jeonghye
4
Rana, Nripendra P.
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Wu, Luorong
4
Xiang, Zheng
4
Yoon, Sukki
4
Bartikowski, Boris
3
Behl, Abhishek
3
Choi, Yung Kyun
3
Donthu, Naveen
3
Fleischer, Aliza
3
Ha, Sejin
3
Hajli, Nick
3
Harrigan, Paul
3
Kim, Alex Jiyoung
3
Krishen, Anjala S.
3
Law, Rob
3
Lin, Zhibin
3
Marder, Ben
3
Milne, George R.
3
Okazaki, Shintaro
3
Pan, Bing
3
Plangger, Kirk
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Wang, Fang
3
Wincent, Joakim
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bala, Pradip Kumar
2
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Published in...
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Journal of business research : JBR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Working paper / National Bureau of Economic Research, Inc.
612
NBER working paper series
244
Journal of retailing and consumer services
211
International journal of internet marketing and advertising : IJIMA
209
SpringerLink / Bücher
195
Management science : journal of the Institute for Operations Research and the Management Sciences
167
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
165
Technological forecasting & social change : an international journal
157
The electricity journal
145
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
143
Information systems research : ISR
140
Review of industrial organization : RIO
138
Discussion paper / Centre for Economic Policy Research
135
Journal of advertising research
131
Springer eBook Collection
131
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
121
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
119
Journal of marketing communications
116
International journal of hospitality management
113
Journal of internet commerce
110
The American economic review
110
CESifo working papers
109
Working paper
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
International journal of advertising : the review of marketing communications
105
Industrial marketing management : the international journal for industrial and high-tech firms
101
Telecommunications policy : the international journal of digital economy, data sciences and new media
101
Tourism management : research, policies, practice
101
International journal of industrial organization
98
The journal of law & economics
98
Business horizons
96
Yale journal on regulation
96
International journal of electronic marketing and retailing : IJEMR
94
Journal of banking & finance
93
NBER Working Paper
90
Journal of management information systems : JMIS
87
Journal of regulatory economics
85
Discussion paper series / IZA
83
The review of financial studies
83
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ECONIS (ZBW)
454
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1
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454
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1
Digital platform-based ecosystems : the evolution of collaboration and competition between incumbent producers and entrant platforms
Cozzolino, Alessio
;
Corbo, Leonardo
;
Aversa, Paolo
- In:
Journal of business research : JBR
126
(
2021
),
pp. 385-400
Persistent link: https://www.econbiz.de/10012494273
Saved in:
2
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
3
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
4
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
5
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
6
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
7
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
8
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
9
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
10
How digital platform capabilities improve sustainable innovation performance of firms : the mediating role of open innovation
Wang, Nan
;
Wan, Jiahao
;
Ma, Zhenzhong
;
Zhou, Yan
;
Chen, Jin
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383054
Saved in:
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