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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management decision : MD"
~person:"Bigné Alcañiz, J. Enrique"
~subject:"Consumer behaviour"
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Bigné Alcañiz, J. Enrique
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The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
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