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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~person:"Grappi, Silvia"
~subject:"Product counterfeiting"
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Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
The journal of brand management : an international journal
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Luxury marketing : a challenge for theory and practice
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Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
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