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~isPartOf:"Journal of business research : JBR"
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Kim, Jaemin
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Journal of business research : JBR
Management-Zeitschrift : IO
International journal of advertising : the review of marketing communications
5
International journal of internet marketing and advertising : IJIMA
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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Handbook of research on effective advertising strategies in the social media age
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
3
A study of the effects of programmatic advertising on users' concerns about privacy overtime
Palos-Sanchez, Pedro
;
Saura, José Ramón
; …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 61-72
Persistent link: https://www.econbiz.de/10011980662
Saved in:
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