//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Brand management
713
Markenführung
713
Consumer behaviour
488
Konsumentenverhalten
488
Brand image
421
Markenimage
421
Brand
289
Markenartikel
282
Relationship marketing
197
Beziehungsmarketing
196
Social Web
129
Social web
129
B-to-B-Marketing
116
Business-to-business marketing
116
Internet marketing
108
Online-Marketing
108
Lieferantenmanagement
91
Supplier relationship management
91
Luxury goods
81
Luxusgüter
81
Advertising effects
63
Marketing management
63
Marketingmanagement
63
Werbewirkung
63
Social media
48
Customer integration
46
Kundenintegration
46
Personality psychology
41
Persönlichkeitspsychologie
41
Branding
39
Advertising
37
Customer satisfaction
37
Kundenzufriedenheit
37
Brand loyalty
34
Emotion
34
Corporate reputation
33
Firmenimage
33
China
31
Werbung
31
more ...
less ...
Online availability
All
Undetermined
36
Type of publication
All
Article
45
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Language
All
English
45
Author
All
Guzman, Francisco
3
Oliveira, Marta Olivia Rovedder de
3
Christodoulides, George
2
Luce, Fernando Bins
2
Rahman, Mahabubur
2
Rokka, Joonas
2
Silveira, Cleo Schmitt
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Tran, Trang P.
2
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Alamanos, Eleftherios
1
Alcántara-Pilar, Juan Miguel
1
Armirotto, Vincent
1
Astakhova, Marina
1
Augusto, Mário Gomes
1
Baalbaki, Sally
1
Barrio-García, Salvador del
1
Beal, Brent D.
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Boisvert, Jean
1
Botha, Elsamari
1
Bourlakis, Michael
1
Böger, Daniel
1
Cai, Yuanyuan
1
Chang, Angela Wen-yu
1
Chatzipanagiotou, Kalliopi
1
Cheng, Colin C. J.
1
Colladon, Andrea Fronzetti
1
Darrat, Mahmoud A.
1
Davcik, Nebojsa S.
1
Decker, Reinhold
1
Dennis, Charles
1
Donvito, Raffaele
1
Duffy, Katherine
1
Faria, Rita Tamagnini
1
Faroque, Anisur Rahman
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Marketing intelligence & planning
The journal of brand management : an international journal
17
International journal of hospitality management
12
European journal of marketing : EJM
11
The journal of product & brand management
11
Antecedents and outcomes of employee-based brand equity
9
Journal of retailing and consumer services
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Asia Pacific journal of marketing and logistics
5
Journal of air transport management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
SpringerLink / Bücher
5
Tourism management : research, policies, practice
5
AMS review : official publication of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
Journal of retailing
4
Journal of the Academy of Marketing Science
4
The journal of business & industrial marketing
4
The marketing review
4
Global business review
3
IIMB management review
3
International journal of sports marketing & sponsorship
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The journal of consumer marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
African journal of business and economic research : AJBER
2
Australasian marketing journal
2
Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
European journal of management and business economics : EJM&BE
2
European management journal
2
International business review : the official journal of the European International Business Academy
2
International journal of organizational analysis
2
International journal of retail & distribution management
2
Journal of business ethics : JOBE
2
Journal of financial services marketing : JFSM
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
45
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
2
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
3
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
4
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
5
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
6
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
7
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
8
Is firm-generated content a lost cause?
Santiago, Joanna
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
Saved in:
9
A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.
;
Barrio-García, Salvador del
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
Saved in:
10
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->