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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Arbeitsgruppe"
~subject:"Bewertung"
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Arbeitsgruppe
Bewertung
Sponsoring
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Sponsorship
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Sportmarketing
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Sports marketing
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Consumer behaviour
17
Konsumentenverhalten
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Sports
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Football
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Beziehungsmarketing
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Boronczyk, Felix
1
Breuer, Christoph
1
Clemente, Sarah
1
Derbaix, Christian
1
Dolansky, Eric
1
Herrmann, Jean-Luc
1
Kacha, Mathieu
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Mantonakis, Antonia
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Olson, Erik L.
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Journal of business research : JBR
Marketing letters : a journal of research in marketing
European Sport management quarterly : ESMQ
4
International journal of sports marketing & sponsorship
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sport management and marketing : IJSMM
2
Journal for global business advancement : JGBA
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Markenmanagement
2
Berliner Reihe zum Marketing : Arbeitspapiere
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
Handbuch Wirtschaft und Kultur : Formen und Fakten unternehmerischer Kulturförderung
1
Handbuch der Marktforschung
1
International journal of management and marketing research : IJMMR
1
International journal of sport finance
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : JPM
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Psychology & marketing
1
Sport management review
1
The journal of business & industrial marketing
1
Transforming relationship marketing : strategies and business models in the digital age
1
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ECONIS (ZBW)
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1
Message personalization and real-time adaptation as next innovations in sport
sponsorship
management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph
;
Boronczyk, Felix
;
Rumpf, Christopher
- In:
Journal of business research : JBR
133
(
2021
),
pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
Saved in:
2
Are rival team fans a curse for home team sponsors? : the moderating effects of fit, oppositional loyalty, and league sponsoring
Olson, Erik L.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10011820361
Saved in:
3
"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport
sponsorship
leveraging a...
Herrmann, Jean-Luc
;
Kacha, Mathieu
;
Derbaix, Christian
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 604-612
Persistent link: https://www.econbiz.de/10011436011
Saved in:
4
The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity
sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
Saved in:
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