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~isPartOf:"Journal of business research : JBR"
~isPartOf:"NBER working paper series"
~person:"Donthu, Naveen"
~subject:"Brand"
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Consumer behaviour
6
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Beziehungsmarketing
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Donthu, Naveen
Ko, Eunju
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Journal of business research : JBR
NBER working paper series
Journal of marketing research : JMR
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Capturing dynamics in the value for brand recommendations from word-of-mouth conversations
Luo, Anita
;
Baker, Andrew M.
;
Donthu, Naveen
- In:
Journal of business research : JBR
104
(
2019
),
pp. 247-260
Persistent link: https://www.econbiz.de/10012105018
Saved in:
2
Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine
;
Donthu, Naveen
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
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