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~isPartOf:"Journal of business research : JBR"
~isPartOf:"NBER working paper series"
~person:"Koll, Oliver"
~subject:"Brand"
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Brand
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Koll, Oliver
Ko, Eunju
6
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Journal of business research : JBR
NBER working paper series
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Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
2
One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
Saved in:
3
Intended brand associations : do they really drive consumer response?
Koll, Oliver
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1501-1507
Persistent link: https://www.econbiz.de/10010379291
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