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~isPartOf:"Journal of business research : JBR"
~isPartOf:"NBER working paper series"
~subject:"Brand"
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Brand
Consumer behaviour
2,395
Konsumentenverhalten
2,395
Brand management
402
Markenführung
402
Beziehungsmarketing
387
Relationship marketing
387
Brand image
363
Markenimage
363
Customer satisfaction
296
Kundenzufriedenheit
296
Markenartikel
229
Social Web
207
Social web
207
Internet marketing
190
Online-Marketing
190
Online retailing
183
Online-Handel
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Dienstleistungsqualität
182
Service quality
182
Emotion
164
Theorie
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Theory
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USA
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United States
151
Advertising effects
140
Werbewirkung
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138
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Virales Marketing
127
Private Verschuldung
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Private debt
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Einzelhandel
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Retail trade
122
Experiment
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Personality psychology
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English
231
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Ko, Eunju
6
Diamantopoulos, Adamantios
4
Shukla, Paurav
4
Augusto, Mário Gomes
3
Christodoulides, George
3
Grohs, Reinhard
3
Koll, Oliver
3
Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
3
Phau, Ian
3
Torres, Pedro M.
3
Valette-Florence, Pierre
3
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
2
Baker, Thomas L.
2
Bogomolova, Svetlana
2
Bronnenberg, Bart J.
2
Chen, Qimei
2
Dass, Mayukh
2
Davvetas, Vasileios
2
Dawes, John
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Espinosa, Jennifer A.
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Foroudi, Pantea
2
Foti, Lianne
2
Gerrath, Maximilian H. E. E.
2
Geuens, Maggie
2
Ghosh, Tathagata
2
Gupta, Suraksha
2
Halkias, Georgios
2
Horstmann, Florian
2
Hu, Miao
2
Japutra, Arnold
2
Jin, Zhongqi
2
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National Bureau of Economic Research
4
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Journal of business research : JBR
NBER working paper series
The journal of brand management : an international journal
187
The journal of product & brand management
172
Journal of retailing and consumer services
151
Psychology & marketing
64
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Marketing intelligence & planning
30
Journal of international consumer marketing
29
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Journal of marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
SpringerLink / Bücher
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
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ECONIS (ZBW)
231
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31
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
32
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490615
Saved in:
33
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
34
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : the moderating role of betrayal discovery mode
Sameeni, Maleeha Shahid
;
Ahmad, Wasim
;
Filieri, Raffaele
- In:
Journal of business research : JBR
141
(
2022
),
pp. 137-150
Persistent link: https://www.econbiz.de/10013167963
Saved in:
35
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
36
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
37
Conceptualizing masstige buying behavior : a mixed-method approach
Purohit, Sonal
;
Radia, Karan Nilesh
- In:
Journal of business research : JBR
142
(
2022
),
pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
Saved in:
38
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
39
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
40
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
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