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~isPartOf:"Journal of business research : JBR"
~isPartOf:"NBER working paper series"
~subject:"Brand"
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Brand
Consumer behaviour
2,395
Konsumentenverhalten
2,395
Brand management
402
Markenführung
402
Beziehungsmarketing
387
Relationship marketing
387
Brand image
363
Markenimage
363
Customer satisfaction
296
Kundenzufriedenheit
296
Markenartikel
229
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207
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207
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190
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Einzelhandel
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Ko, Eunju
6
Diamantopoulos, Adamantios
4
Shukla, Paurav
4
Augusto, Mário Gomes
3
Christodoulides, George
3
Grohs, Reinhard
3
Koll, Oliver
3
Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
3
Phau, Ian
3
Torres, Pedro M.
3
Valette-Florence, Pierre
3
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
2
Baker, Thomas L.
2
Bogomolova, Svetlana
2
Bronnenberg, Bart J.
2
Chen, Qimei
2
Dass, Mayukh
2
Davvetas, Vasileios
2
Dawes, John
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Espinosa, Jennifer A.
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Foroudi, Pantea
2
Foti, Lianne
2
Gerrath, Maximilian H. E. E.
2
Geuens, Maggie
2
Ghosh, Tathagata
2
Gupta, Suraksha
2
Halkias, Georgios
2
Horstmann, Florian
2
Hu, Miao
2
Japutra, Arnold
2
Jin, Zhongqi
2
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National Bureau of Economic Research
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Journal of business research : JBR
NBER working paper series
The journal of brand management : an international journal
187
The journal of product & brand management
172
Journal of retailing and consumer services
151
Psychology & marketing
64
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Marketing intelligence & planning
30
Journal of international consumer marketing
29
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Journal of marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
SpringerLink / Bücher
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
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ECONIS (ZBW)
231
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81
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
82
(Un)deservingness distinctions impact envy subtypes : implications for brand attitude and choice
Ferreira, Kirla
;
Botelho, Delane
- In:
Journal of business research : JBR
125
(
2021
),
pp. 89-102
Persistent link: https://www.econbiz.de/10012494046
Saved in:
83
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
84
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
85
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
86
Revisiting the consumer brand engagement concept
Obilo, Obinna O.
;
Chefor, Ellis
;
Saleh, Amin
- In:
Journal of business research : JBR
126
(
2021
),
pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
Saved in:
87
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
88
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
89
Can brand sharing change consumers' brand attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
90
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
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