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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Brand management"
~type:"article"
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Search: subject_exact:"Marketing theory"
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11
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Journal of business research : JBR
Neue Herausforderungen an das Dienstleistungsmarketing
Springer eBook Collection / Business and Economics
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Journal of historical research in marketing
4
Journal of the Academy of Marketing Science
3
Marketing : ZFP ; journal of research and management
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Brand research : [an outcome of the second International Conference on Brand Management]
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic commerce : IJEC
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International journal of retail & distribution management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Brand management ; Vol. 2
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Enterprise as an instrument of civilization : an anthropological approach to business administration
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European business review
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European journal of marketing : EJM
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Handbook of qualitative research methods in marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of hospitality management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of consumer marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of customer behaviour
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Journal of electronic commerce in organizations : JECO
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Journal of macromarketing
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Journal of retailing
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Journal of service theory and practice : JSTP
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Journal of strategic marketing
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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MSI reports : working paper series
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Managing event operations
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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ECONIS (ZBW)
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Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
2
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
3
Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
4
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
5
Brand meaning in higher education : leaving the shallows via deep metaphors
Wilson, Elizabeth J.
;
Elliot, Esi A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3058-3068
Persistent link: https://www.econbiz.de/10011507915
Saved in:
6
Produktbegleitende Dienstleistungen als Profilierungsinstrument für Markenanbieter
Oguachuba, Jane S.
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 241-265)
.
2008
Persistent link: https://www.econbiz.de/10003675968
Saved in:
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