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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Innovationsdiffusion"
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Search: subject_exact:"Marketingstrategie"
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Innovationsdiffusion
Marketing management
341
Marketingmanagement
341
Consumer behaviour
71
Konsumentenverhalten
71
Marketing
63
Firm performance
56
Unternehmenserfolg
56
Relationship marketing
51
Beziehungsmarketing
50
Brand management
45
Markenführung
45
Market orientation
38
Strategisches Management
34
Theorie
33
Theory
33
Brand image
31
Markenimage
31
Innovation
30
Strategic management
30
Competitive advantage
26
International marketing
26
Internationales Marketing
26
Wettbewerbsvorteil
26
Internet marketing
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KMU
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Social Web
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Ressourcenorientierter Ansatz
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Markenartikel
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Gao, Tao
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Gruner, Kai
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Pohl, Alexander
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Journal of business research : JBR
Neue betriebswirtschaftliche Forschung : Nbf
Gabler Edition Wissenschaft
3
Betriebswirtschaftslehre für Technologie und Innovation
2
Europäische Hochschulschriften / 5
2
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of technology marketing : IJTMkt
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SpringerLink / Bücher
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Wirtschaftswissenschaftliche Diskussionspapiere
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Arab economic and business journal
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Asian journal of management cases
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Australasian marketing journal
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Beiträge zum Produkt-Marketing
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Betriebswirtschaftliche Forschung zur Unternehmensführung
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Contemporary research in e-marketing ; 1
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Cowles Foundation discussion paper
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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DUV / Wirtschaftswissenschaft
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European journal of operational research : EJOR
1
European research studies
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Gabler-Edition Wissenschaft
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Handbook of marketing strategy
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Health care management review : HCM review
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International game theory review
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic customer relationship management : IJECRM
1
International journal of innovation and technology management
1
International journal of innovation management : IJIM
1
International journal of markets and business systems
1
International journal of multinational corporation strategy : IJMCS
1
International journal of services, economics and management
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International journal of technology management : IJTM
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Internet
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Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of Islamic marketing : JIMA
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Journal of business economics : JBE
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ECONIS (ZBW)
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1
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
2
Beschleunigung von Marktprozessen : modellgestützte Analyse von Einflußfaktoren und Auswirkungen
Gruner, Kai
-
1996
Persistent link: https://www.econbiz.de/10000554059
Saved in:
3
Leapfrogging bei technologischen Innovationen : ein Erklärungsansatz auf Basis der Theorie des wahrgenommenen Risikos
Pohl, Alexander
-
1996
Persistent link: https://www.econbiz.de/10000585081
Saved in:
4
Prämarketing : zur Markteinführung neuer Produkte
Möhrle, Martin
-
1995
Persistent link: https://www.econbiz.de/10000546451
Saved in:
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