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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Omega : the international journal of management science"
~person:"Gartner, Johannes"
~subject:"Pricing strategy"
~subject:"Relationship marketing"
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Pricing strategy
Relationship marketing
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Brand trust
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Channel choice
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Journal of business research : JBR
Omega : the international journal of management science
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Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes
;
Fink, Matthias
;
Floh, Arne
;
Eggers, …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
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