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~isPartOf:"Journal of business research : JBR"
~isPartOf:"R & D management"
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Bibliographic coupling
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Alcántara-Pilar, Juan Miguel
Barrio-García, Salvador del
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A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.
;
Barrio-García, Salvador del
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
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